Applied media technology, a minor focusing on possibilities.
Two study programmes
What are the experiences now that the first batch of students has gotten its minor certificate? Jessika van de Wijdeven (minor coordinator) tells us: “This minor anticipates a future in which skilled work too will be automated. The minor therefore has two learning programmes. On the one hand you should think of your future and your own future job as a professional within your field of expertise and on the other hand you should think about the opportunities that technology and robotisation offer with regard to this domain. We will do the former by following a course of personal branding that results in a clear digital profile on a personal website and on social media. The group project in which students learn to discover new possibilities in their professional field using (media) technology is equally important. They develop innovative concepts in a multidisciplinary cooperation. These may be apps, but they can also be robot-solutions to everyday problems. Especially cooperation with students of other schools and other disciplines yields surprising new insights that may subsequently be applied in your own field of expertise. A concept to make queues at festivals less tiresome also appeared to be applicable to queues in healthcare as well as waiting time between assignment and delivery of a home."
Pieter-Jan Kierkels (CO-Iemes) and Lisa Broers (Real estate and Brokerage) confirm the principles of the minor. Lisa: “I have learned that personal branding is much more than just writing an application letter. Here I can position myself as a brand, so that people may hire me because of who I am, not just because of my certificates. Now I can also envision more possibilities for technology and real estate. For instance by using virtual reality to see the final result before any ground has even been broken. Pieter-Jan: “I've really found the online addition to my major education and in the meantime I've had the opportunity to build my own website”. Lisa: “Most minors actually pretty much stay between the lines. Here you can really discover your own talents and your creative self". And Pieter-Jan adds: "True, you basically partly fill in your own programme, which really appeals to me”.
To what extent do you need prior knowledge of technology? Jessika is pretty clear about that: “That's not that much of an issue really. In reality students turn out to learn very quickly how to deal with technical tools. Even when it's about seemingly hard subjects like holography or virtual reality. Indeed, evaluations have shown that students even would like to go more in-depth with regard to these aspects. Technical tools are also becoming ever more user-friendly. You just shouldn't shy away from them. In addition to the 'tools’ the minor students are also methodically working on design research and they'll also get quite a number of perspective lectures by experts and research group leaders in the fields of Internet of Things, Big Data, User Experience, Serious Gaming, cyber security and digital marketing."